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Download WhatsApp Business: The Ultimate Guide to Using the App for Marketing and Sales




Download WhatsApp for Business: A Complete Guide




If you are looking for a way to communicate with your customers more effectively, you might want to consider using WhatsApp for Business. WhatsApp for Business is a tool for companies to engage with customers over the platform that has more than 2 billion users around the world. It is built on top of WhatsApp Messenger and includes all the features that you rely on, such as multimedia, free calls, and group chat. There are two ways to use WhatsApp for Business: WhatsApp Business App and WhatsApp Business Platform. The app is for small businesses who personally manage conversations with customers. The platform is for medium to large businesses who communicate with customers at scale through programmatic access. In this article, we will explain what are the differences between WhatsApp and WhatsApp Business, how to download and use both versions of WhatsApp for Business, how much it costs to use them, and answer some frequently asked questions.




download whatsapp for business



WhatsApp vs. WhatsApp Business: What's the Difference?




WhatsApp is the consumer version of the messaging app, whereas WhatsApp Business is specifically designed for businesses. The main difference between WhatsApp and WhatsApp Business is that companies get a verified and more complete business profile so customers can trust who they are chatting with. Another big plus is that it provides very accurate message delivery information. Here are some of the features and benefits that are exclusive to WhatsApp Business:


  • Business categories: You can choose a category that best describes your business, such as retail, education, health, finance, etc.



  • Business hours: You can display your opening hours so customers know when you are available



  • Business address: You can add your physical location or a link to Google Maps so customers can find you easily



  • Website link: You can add a link to your website or online store so customers can learn more about your products and services



  • Catalog: You can showcase your products and services in a digital catalog that customers can browse within the app



  • Labels: You can organize your chats with different labels, such as new customer, pending payment, order complete, etc.



  • Greeting messages: You can set up automatic messages that greet new customers or customers who haven't contacted you in a while



  • Quick replies: You can create shortcuts for frequently sent messages, such as thank you, welcome, sorry, etc.



  • Away messages: You can set up automatic messages that inform customers when you are offline or busy

  • Statistics: You can access metrics such as the number of messages sent, delivered, read, and received



As you can see, WhatsApp Business offers many features that can help you communicate with your customers more efficiently and professionally. Now, let's see how to download and use WhatsApp Business App and WhatsApp Business Platform.


WhatsApp Business App




How to Download and Set Up the WhatsApp Business App




The WhatsApp Business App is available for free for Android and iOS devices. You can download it from the Google Play Store or the App Store by searching for "WhatsApp Business" or by following these links:








Once you have downloaded the app, you need to create a business profile. You can use your existing phone number or a new one, but keep in mind that you cannot use the same number for both WhatsApp and WhatsApp Business. Here are the steps to set up your business profile:


  • Open the app and agree to the terms and conditions.



  • Verify your phone number with a six-digit code.



  • Enter your business name and choose a category.



  • Add your business logo, description, address, website, and email.



  • Tap Done to finish the setup.




How to Use the WhatsApp Business App




After you have created your business profile, you can start using the WhatsApp Business App to chat with your customers. You can use the app in a similar way as WhatsApp Messenger, but with some additional features that are exclusive to WhatsApp Business. Here are some tips on how to use the WhatsApp Business App:


  • To add a new contact, tap the green chat icon at the bottom right corner and enter the phone number or scan the QR code of the customer.



  • To send a message, tap on the contact name and type your message. You can also send multimedia files, voice notes, documents, contacts, and location.



  • To use quick replies, type "/" and choose from the list of shortcuts that you have created. You can also edit or delete your quick replies by tapping More > Settings > Business tools > Quick replies.



  • To use labels, tap and hold on a chat and choose a label from the list. You can also create, edit, or delete your labels by tapping More > Settings > Business tools > Labels.



  • To use greeting messages, tap More > Settings > Business tools > Greeting message and toggle it on. You can also customize the message and choose when to send it.



  • To use away messages, tap More > Settings > Business tools > Away message and toggle it on. You can also customize the message and choose when to send it.



  • To use catalog, tap More > Settings > Business tools > Catalog and add your products or services. You can also edit or delete your catalog items by tapping on them.



  • To view statistics, tap More > Settings > Business tools > Statistics and see the number of messages sent, delivered, read, and received.



By using these features, you can make your communication with your customers more efficient and professional. Now, let's see how to use WhatsApp Business Platform for larger businesses.


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WhatsApp Business Platform




How to Access and Use the WhatsApp Business Platform




The WhatsApp Business Platform is for medium to large businesses who want to communicate with customers at scale through programmatic access. The platform allows you to send and receive messages using the WhatsApp Business API, which is a RESTful web service that can be integrated with your existing systems and tools. To access and use the WhatsApp Business Platform, you need to do the following:


  • Register for a Meta for Developers account and create a Facebook Business Manager account.



  • Request access to the WhatsApp Business API through the Facebook Business Manager.



  • Create a WhatsApp Business Account and verify your phone number.



  • Set up your business profile and message templates.



  • Choose a hosting option for your WhatsApp Business API client: on-premise or cloud.



  • Install and configure your WhatsApp Business API client according to the documentation.



  • Test your WhatsApp Business API client using the sandbox environment and test phone numbers.



  • Go live with your WhatsApp Business API client and start sending and receiving messages.



Once you have set up your WhatsApp Business Platform, you can use it to send and receive different types of messa


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